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NIQ’s Anna Mayo Breaks Down the Results of a Consumer Survey on Sustainability

Which claims resonate most with consumers as far as packaging & ingredients? What is the #1 thing that consumers look for when considering a brand sustainable?

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By: Jamie Matusow

Editor-in-Chief

In this exclusive video, industry expert Anna Mayo, Vice President Beauty Vertical, NIQ, talks to Beauty Packaging about the responses to a recent consumer survey conducted by NIQ (formerly NielsenIQ)—and why it’s important for suppliers, brands and retailers to take note of the results.
 
In the Beauty industry, where sustainable packaging has become a huge part of the conversation, what is the No.1 thing that consumers watch for when considering a brand sustainable?
 
What will consumers be looking at more carefully going forward? Are shoppers willing to put their purses where their sustainable convictions lie? What are the leading claims that shoppers are searching for online? And which generational group is most concerned with sustainability in the beauty world?
 
Watch the video to find out.

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